Often regarded as the “third force” is psychology, the Humanistic Approach was developed by two leading psychology theorists, Abraham Maslow and Carl Rogers. It looks at the person as a whole – or the “whole person” – considering the individual’s perspectives of his/her own behaviours in relation to his/her experiences. The approach leverages on counselling and facilitation techniques to collect the data of the experience and the behaviours, and even though it may be a more subjective (unscientific) approach, it provides a more holistic viewpoint to who the person is, with the ability to look deeper into his/her values and identity.
The approach recognises human beings as part of nature, and holds that values have their source in human experience and culture. The principle it follows are that all people have a need for positive regard, resulting from an underlying wish to be loved and respected.
This is in line with where we are heading in the 21st Century, looking deeper into oneself, identifying one’s purpose through the understanding of our values.